My blog posts sound boring and generic

You know your topic. You have opinions. You have a perspective that is genuinely different. But somehow when it hits the page it reads like every other blog post on the same subject. Competent, correct, and completely forgettable.

The Medium effect

Medium, Substack, and WordPress are full of well-written articles that say nothing memorable. The structure is fine. The grammar is fine. The insights are fine. Fine is the enemy of interesting.

The problem is not that you do not have something worth saying. The problem is that the AI you are using to help you write it does not know what makes your take different from anyone else's take.

Why "write in my style" does not work

You have probably tried pasting your draft into ChatGPT with instructions like "make this sound more like me" or "add personality." But the AI does not know what your personality is. It knows what personality looks like in aggregate. So it adds generic personality markers: a rhetorical question here, a casual aside there, maybe a dash of self-deprecating humor that sounds like it came from a template.

The voice recipe difference

A voice recipe is not a style guide. It is a set of constraints specific enough to change how the AI constructs every sentence. Your rhythm. Your references. Your red lines. The things you would never say.

When you paste that recipe into any AI tool, the output sounds different. Not better in a generic way. Different in your specific way. Readers feel it even if they cannot articulate why.

servo builds yours in about 5 minutes. Four focused questions. One recipe that works in ChatGPT, Claude, Jasper, or whatever you write with.