Everyone can tell my copy is written by AI

You know what gave it away? Not the grammar. The grammar is perfect. That is the problem.

The toilet paper problem

Your audience has been marinating in AI-generated content for two years. They have developed antibodies. They do not even clock it consciously. They just scroll past. They do not engage. They do not reply. They do not buy.

And you are left wondering why your content strategy is not converting when the actual problem is that everything you publish sounds like it was written by the same ghost as everybody else's content.

Why instructions do not fix it

People try to fix this with prompts. "Sound casual." "Be conversational." "Write like a human." But those instructions are working off nothing. There is no database of your actual writing. No history of how you communicate. The AI is generating your voice from a paragraph of adjectives you wrote about yourself.

That is like handing a stranger a Post-it note that says "funny, smart, a bit sarcastic" and expecting them to do a perfect impression of you at a dinner party.

The consistency problem

Even when you get specific, the AI holds it together for about three sentences. Then it reverts. Back to its factory settings. Back to "fostering meaningful connections in today's dynamic landscape." Back to sounding like a very polite robot who read every LinkedIn post ever written and averaged them into one grey paste.

The fix is upstream

Not better prompts. Not a fancier model. Clarity about who you are and how you talk. You need a structured set of rules, references, and red lines that actually constrain the model. That is what a voice recipe does.

The voice recipe approach

A [voice recipe](/answers/what-is-a-voice-recipe) captures four things: your personality archetype, your audience energy, your anti-patterns (words and structures you refuse to use), and your voice anchors (real examples of how you communicate at your best). Together these create a constraint set specific enough to change how the AI writes every sentence. Without it, the AI averages the internet. With it, the AI writes within your guardrails.

Editing AI output so it sounds like you

Even with a voice recipe, AI output needs a pass. The editing checklist: (1) Cut every sentence that could apply to any business. (2) Replace generic examples with ones from your actual experience. (3) Read it out loud. If you would not say it in conversation, rewrite it. (4) Check for your anti-patterns. The recipe catches most of them but some slip through. Editing AI copy takes 10 minutes. [Writing from scratch takes an hour](/answers/ai-writes-generic-copy-for-my-business). The recipe makes the math work.

servo builds yours in about 5 minutes. Answer 4 questions and get a voice recipe that makes every AI tool write like you instead of like everyone else.