ChatGPT writes like a robot and I can't fix it

You've tried everything. "Write casually." "Sound more human." "Don't use corporate language." And somehow it still comes out sounding like a press release written by a committee.

Why "sound more human" doesn't work

When you tell ChatGPT to "sound human," it interprets that as slightly less formal. You get contractions and shorter sentences. But the cadence, the personality, the rhythm — it's still the same.

That's because "human" isn't a voice. It's an absence of robotic patterns. And absences aren't enough to create something distinctive.

The actual problem

ChatGPT has no idea what YOUR version of human sounds like. Are you the founder who talks like they're texting their smartest friend? The one who sounds like a coach giving halftime real talk? The one with Wendy's-level sharpness but for enterprise software?

Those are three wildly different voices. Without specifying which one, you get "default helpful assistant" every time.

The fix

Build a voice recipe. It takes 5 minutes. You answer 3 questions about your brand's personality, energy, and what you hate sounding like. You pick a few cultural references that resonate. Out comes a one-sentence recipe you paste into any AI prompt.

The robot disappears. Not because the AI got smarter — because you finally told it who to sound like.