My AI marketing copy sounds generic

You tell the AI to write a product description. It writes something that could be for any product in your category. You tell it to write a social post. It sounds like every other social post. You tell it to write an email. It reads like a template.

The prompt isn't the problem

You can engineer prompts all day — add context, examples, constraints. The output improves slightly. But it never sounds like YOUR brand. Because prompt engineering optimizes for relevance, not personality.

What makes AI copy generic

Three missing ingredients:

• No voice references — the AI has no model for how you sound, so it defaults to "helpful assistant"
• No anti-patterns — without knowing what to avoid, it gravitates toward safe, corporate language
• No quirk — every voice has an imperfection that makes it human. AI smooths those out unless you insist on them

The 5-minute fix

Build a voice recipe. Three questions: What's your personality? What energy should people feel? What would make you cringe?

From that, you get a one-sentence recipe: "[Reference A]'s [quality] meets [Reference B]'s [quality], but for [your industry] — and [your quirk]."

Paste it into any AI tool. The difference is immediate and obvious. Your Instagram caption stops sounding like a press release. Your email subject lines stop sounding like everyone else's.

Generic AI copy is a voice problem, not a tool problem.