My cofounder and I describe our company completely differently

You both built the thing. You both believe in it. But when someone asks what you do, you give two completely different answers. One of you leads with the technology, the other leads with the customer. One says "platform," the other says "tool." One emphasizes speed, the other emphasizes accuracy.

Why this happens

It's not a disagreement. It's an absence. You never sat down and decided on one description. You each filled the vacuum with whatever framing made sense in your head. And because you both understand the product deeply, both versions sound reasonable internally. They just sound contradictory externally.

Where it actually hurts

Your investor pitch sounds different depending on who delivers it. Your sales calls emphasize different benefits. Your homepage was written by committee and reads like it. Your first hire asks what the company does and gets two answers on their first day.

Customers sense this. They can't repeat back what you do because there is no single version to repeat.

A dev tools startup that fixed this

Two cofounders. The technical one described it as "a CI/CD pipeline optimizer that reduces build times by 40%." The business one described it as "we help engineering teams ship faster without breaking things."

Same product. Different entry points. Neither was wrong. But prospects kept asking follow-up questions that revealed confusion.

The fix: They agreed on one sentence. "We help engineering teams ship code twice as fast without breaking production." The technical cofounder stopped leading with CI/CD. The business cofounder stopped being vague about "shipping faster." One sentence. Both use it.

How to align

1. Each cofounder writes their description independently. Don't show each other. 2. Read them side by side. Circle what's different. 3. Ask: "If a customer could only remember one thing about us, what should it be?" 4. Build the description around that one thing.

servo runs both of you through the same questions and produces one answer. No more two versions.