I launched my business but nobody's buying. What's wrong?

You built something real. You launched it. And then... nothing. No sales. Maybe a few polite compliments from friends. But no one is pulling out their credit card.

The instinct is to blame the product

Most founders at this stage start tweaking features, adding things, cutting prices. But the product is rarely the issue. The issue is the gap between what you built and what people understand about it.

The "so what" test

Read your homepage out loud. After each sentence, ask: "So what?" If you can't answer that from the customer's perspective, you've found the gap.

"We use AI to streamline workflows." So what? "We help ops managers cut their Monday reporting from 6 hours to 20 minutes." Oh. Tell me more.

The second version sells. The first version gets ignored.

Why this happens after launch

Before launch, you're heads-down building. You know every feature, every edge case, every technical decision. But customers don't have that context. They land on your page cold. They give you about 8 seconds.

If those 8 seconds don't answer "what is this, who is it for, and why should I care," they bounce. Not because they don't need you. Because they couldn't tell.

Three things to fix this week

1. Rewrite your headline. Lead with the problem you solve, not the product you built. "Stop losing decisions in Slack threads" beats "AI-powered collaboration platform."

2. Add a "who this is for" line. Be specific. "For ops teams at companies growing past 50 people." The more specific, the more it resonates.

3. Cut your feature list in half. Pick the three things that matter most. Lead with outcomes, not capabilities.

servo walks you through these decisions in about 10 minutes and gives you the words to use.