Roast my landing page

You posted "roast my landing page" because something feels off. People visit, they leave, and you cannot figure out why. The instinct is to change the color of the button or swap the hero image. That is almost never the problem.

What a roast actually reveals

When experienced marketers tear apart a landing page, they rarely talk about fonts. They talk about clarity. Specifically:

Does the headline name a person and a problem? If your headline says "The all-in-one platform for modern teams," it names nobody and solves nothing specific. Compare: "Stop losing freelance clients to late invoices." One is wallpaper. The other is a mirror.

Does the page answer "why now?" Visitors need a reason to act today. If your page reads like a product manual, there is no urgency. The best pages describe a situation the reader is already in and offer a way out.

Is the CTA about them or about you? "Sign Up Free" is about you. "Fix My Messaging" is about them. The difference in conversion is measurable.

The three things strangers actually notice

1. The first 6 words of your headline. That is the entire decision window. If those words do not describe the visitor's situation, they bounce.

2. What is above the fold. Not features. Not logos. The visitor needs to see themselves in the first screen. If they have to scroll to understand what this is for, you have already lost most of them.

3. Social proof placement. Testimonials that say "great product" are useless. Testimonials that describe a before-and-after ("I went from 2% conversion to 11%") do the heavy lifting.

Why design changes do not fix conversion

A beautifully designed page with weak positioning will always lose to an ugly page with sharp positioning. Design amplifies your message. If the message is wrong, you are amplifying the wrong thing.

The order matters: positioning first, then copy, then design. Most founders do it backwards.

What to do instead of asking for a roast

Before you redesign anything, answer three questions:

• Who exactly is this page for?
• What is the one problem it solves?
• Why should they care right now?

If you cannot answer those in one sentence each, the page will not convert regardless of what it looks like. [Fix the positioning first](/answers/traffic-but-no-conversions), then the page writes itself.

servo walks you through those three questions and gives you the headlines, one-liners, and CTA copy that come out of it.