People visit my site and leave without doing anything

Your analytics show traffic. People are arriving. But they're leaving without clicking anything, signing up, or reaching out. Bounce rate is above 70%. You're not sure if it's the design, the copy, the offer, or the audience.

The 8-second rule

Visitors give you about 8 seconds. In that window, they need to understand three things: 1. What is this? 2. Is it for me? 3. What should I do next?

If any of those questions is unanswered, they leave. Not because they decided your product isn't good. Because they couldn't figure out whether it was.

The most common reasons visitors bounce

Vague headline. "Unlock Your Potential" or "The Future of Work" tells nobody anything. Lead with a specific outcome for a specific person.

No clear CTA. If the visitor has to hunt for what to do next, they won't. One button, above the fold, with clear text.

Too much information. A homepage that tries to explain everything overwhelms. Give them one reason to care and one action to take.

An analytics startup that fixed its bounce rate

Bounce rate: 78%. Homepage headline: "Data-Driven Insights for Modern Businesses."

Nobody knew what that meant. It could describe any of 500 companies.

The fix: "See which marketing channels actually make you money." One clear button: "Connect your accounts — free." Bounce rate dropped to 44%. Same product, same traffic source.

The bounce rate diagnostic

1. Read your homepage headline out loud. Does it name a specific person or problem? 2. Look at your page. Is there one clear button telling someone what to do? 3. Does the page explain what happens after they click that button?

Fix those three things before touching anything else. Traffic isn't the problem. Clarity is.

servo gives you the headline, subheadline, and CTA that make visitors stay and act.